Tag: Lara Mehanna
Total Results: 2
- Uptick in mobile ads gives rise to exchange-traded media: panel
- Published: February 10, 2012
- NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
- Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar
- Published: July 16, 2009
- Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.
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