Tag: Larry Harris
Total Results: 3
- Treat mobile holistically rather than as a silo
- Published: March 11, 2013
- By Larry Harris
With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.
- Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit
- Published: September 23, 2009
- NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
- Timberland launches marketing campaign to drive mobile commerce
- Published: September 15, 2009
- Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.