Tag: Larry Harris

Total Results: 3

Treat mobile holistically rather than as a silo

Published: March 11, 2013

By Larry Harris

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Timberland launches marketing campaign to drive mobile commerce

Published: September 15, 2009

Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.