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Tag: Larry Harris

Total Results: 3

Treat mobile holistically rather than as a silo
Published: March 11, 2013
By Larry Harris

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head including the principles of traditional mass audience advertising.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit
Published: September 23, 2009
NEW YORK The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
Timberland launches marketing campaign to drive mobile commerce
Published: September 15, 2009
Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.
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