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Tag: Larry Harris


Total Results: 3

Treat mobile holistically rather than as a silo
Published: March 11, 2013
By Larry Harris

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit
Published: September 23, 2009
NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
Timberland launches marketing campaign to drive mobile commerce
Published: September 15, 2009
Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.