Tag: Larry Kim
Total Results: 1
- Will Google’s new AdWords strategy do more harm than good on mobile?
- Published: February 8, 2013
- Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.
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