Tag: Laura Marriott

Total Results: 22

What does 2012 have in store for mobile bar codes?

Published: January 5, 2012

There are differing theories on whether or not QR codes will dominate in 2012.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

How to use mobile bar codes in direct response marketing

Published: July 13, 2011

By Laura Marriott

One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.

Navigating mobile 2D bar codes: Fee vs. free

Published: June 10, 2011

By Laura Marriott

Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

An acquisition marketing strategy that excludes mobile is a failure

Published: April 18, 2011

Acquisition marketing channels such as direct mail are making a comeback after a slight dip in spend that was caused by economically-driven caution on the part of marketers.

Target implements QR codes in print ads to engage readers

Published: February 25, 2011

Retail giant Target is the latest in a string of brands turning to mobile bar codes to help provide customers with a more interactive experience by embedding them in advertisements within national publications.

QR code has most traction among bar codes: NeoMedia chief

Published: January 28, 2011

The mobile bar code symbology with the most traction is the QR code, according to the acting CEO of NeoMedia Technologies Inc.

Warner Bros. uses mobile tags to promote DVD/Blu-ray launch

Published: October 25, 2010

Warner Bros. is promoting its film “Inception” by having consumers snap a photo of the tag that gives them new content each week leading up to the DVD/Blu-ray launch.

Former MMA boss Laura Marriott becomes acting CEO of NeoMedia

Published: October 20, 2010

NeoMedia Technologies Inc., a mobile bar code scanning specialist, has named former Mobile Marketing Association president Laura Marriott as acting chairman/CEO after the sudden departure of Iain McCready.