Tag: Laura Marriott

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MMA chief laments absence of mobile marketers at CTIA: Published: April 3, 2008; LAS VEGAS -- What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
MMA seeks feedback on global mobile advertising guidelines: Published: March 10, 2008; The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.
Mobile Marketing Association wins new members: Published: February 28, 2008; The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.
2008 is the year of image-based campaigns: MMA's Marriott: Published: January 11, 2008; As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing's growth trajectory is similar to Internet marketing's in the late 1990s.