Tag: Lego

Total Results: 7

Lego launches interactive mobile movie maker app

Published: April 27, 2012

Lego Systems Inc. is bridging the gap between the brand’s physical and digital engagements via a new mobile application enabling users to create their own stop animation movies using Lego blocks and minifigures.

Lego builds mobile presence with educational iPad app

Published: January 6, 2012

Toy manufacturer Lego is making its famous line of building blocks mobile with an application geared to helping children learn interactively.

Lego sees 1.3pc click-through-rate with mobile video ads

Published: August 17, 2011

Toy manufacturer Lego saw a 1.3 percent click-through-rate after running a series of mobile advertisements on Google’s mobile ad network, which led consumers to a 30-second video.

Lego translates Creationary board game into first iPad app

Published: November 23, 2010

Toy giant Lego Systems Inc. has rolled out a branded application for Apple’s iPad, iPhone and iPod touch to take playtime on the go.

Ground rules for mobile marketing to kids

Published: March 8, 2010

By Shira Simmonds

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

Lego uses app as launch vehicle for 'Click Moments' campaign

Published: January 14, 2010

Toy giant Lego Systems Inc. is targeting adults with its first application for iPhone and iPod touch, a centerpiece of its multichannel “Click Moments” campaign.

Motel 6 uses mobile to influence buyer behavior

Published: June 20, 2008

Motel 6 has launched a mobile marketing campaign to influence the buying behavior of Hispanics who are traveling.