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Tag: Len Shneyder


Total Results: 8

Connecting the 5 pillars of mobile marketing in 2014
Published: December 18, 2013
By Len Shneyder

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

Marketers need to mobile-optimize email campaigns: Unica
Published: September 15, 2010
Marketers that do not mobile-optimize their email campaigns risk alienating their consumers with a frustrating experience, according to a Unica executive.
How to tailor emails for new mobile platforms
Published: December 29, 2009
By Len Shneyder

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

Youth and mobile philanthropy in Hollywood
Published: September 26, 2008
By Len Shneyder

Hollywood has a longstanding tradition of celebrity philanthropy. A new campaign and foundation, launched Sept. 15, is tapping the latest mobile technology for nonprofit giving.

Mobile plumbing: The limitless depth of the mobile application well
Published: August 22, 2008
By Len Shneyder

A few days ago I called my landlord and told him my bathroom sink was clogged. The next day he sent our neighborhood handyman, Oscar, to replace a section of pipe and snake the drain.

Tips on designing mobile Web sites
Published: July 29, 2008
By Len Shneyder

In a world that is big on standards but short on implementation, I'm going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.

The iPhone factor: To Russia with love
Published: June 13, 2008
By Len Shneyder

The summer is here and I'm on the road. I have a Lonely Planet guide, a digital camera, cargo-conversion pants, sandals, sunglasses, sunscreen, maps, money, a passport - and three iPhones.

Marketers and consumers versus the carriers
Published: May 15, 2008
By Len Shneyder

Eighty-five percent of the U.S. population is paying one carrier or another, but it also means that 85 percent of the population can receive smart and targeted content from savvy marketers.

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