Tag: Len Shneyder

Total Results: 7

Marketers need to mobile-optimize email campaigns: Unica

Published: September 15, 2010

Marketers that do not mobile-optimize their email campaigns risk alienating their consumers with a frustrating experience, according to a Unica executive.

How to tailor emails for new mobile platforms

Published: December 29, 2009

By Len Shneyder

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

Youth and mobile philanthropy in Hollywood

Published: September 26, 2008

By Len Shneyder

Hollywood has a longstanding tradition of celebrity philanthropy. A new campaign and foundation, launched Sept. 15, is tapping the latest mobile technology for nonprofit giving.

Mobile plumbing: The limitless depth of the mobile application well

Published: August 22, 2008

By Len Shneyder

A few days ago I called my landlord and told him my bathroom sink was clogged. The next day he sent our neighborhood handyman, Oscar, to replace a section of pipe and snake the drain.

Tips on designing mobile Web sites

Published: July 29, 2008

By Len Shneyder

In a world that is big on standards but short on implementation, I'm going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.

The iPhone factor: To Russia with love

Published: June 13, 2008

By Len Shneyder

The summer is here and I'm on the road. I have a Lonely Planet guide, a digital camera, cargo-conversion pants, sandals, sunglasses, sunscreen, maps, money, a passport - and three iPhones.

Marketers and consumers versus the carriers

Published: May 15, 2008

By Len Shneyder

Eighty-five percent of the U.S. population is paying one carrier or another, but it also means that 85 percent of the population can receive smart and targeted content from savvy marketers.