Tag: Leo Burnett

Total Results: 7

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Sealy implements mobile into daring new interactive campaign

Published: February 24, 2011

Sealy Mattress Co. is using mobile to complement its new interactive marketing campaign that focuses on the time people spend in bed.

Kellogg activates Special K campaign with first mobile apps in US

Published: December 8, 2010

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.

Herbal Essences places mobile at heart of Valentine's Day campaign

Published: February 4, 2009

P&G's Herbal Essences has launched an integrated multi-media campaign using Web, social networking and mobile messaging to provide users with a "Fantasy Hair" experience.

Make mobile front and center of marketing: Leo Burnett exec

Published: April 30, 2008

CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.

Midwest's largest DM organization tackles mobile marketing

Published: April 28, 2008

The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.

Leo Burnett taps Akoo for mobile interactivity at retail POS

Published: February 14, 2008

Leo Burnett Company Inc. and Arc Worldwide will use Akoo International Inc.'s technology to tie together mobile Internet, mobile devices and point-of-sale digital signage networks.