Tag: Levi Strauss

Total Results: 5

Levi Strauss exec details multichannel marketing strategy at ad:tech: Published: April 21, 2010; SAN FRANCISCO � A Levi's executive recommended building on traditional ad campaigns by adding digital channels such as social and mobile to the mix during the opening keynote at ad:tech.
Levi�s taps mobile to engage trendsetting music fans: Published: March 16, 2010; The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.
Dockers Super Bowl ad to interact with smartphone users: Published: January 26, 2010; Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.
Dockers shake ad yields 42-second average engagement: IAB Keynote: Published: July 14, 2009; NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
Levi's Dockers brand launches first motion-sensitive ad for iPhone: Published: March 13, 2009; Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.