Tag: Lexus

Total Results: 19

Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness

Published: February 20, 2013

With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.

Lexus embraces mobile social to target tech-savvy consumers

Published: September 10, 2012

A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Lexus campaign drives engagement for CT Hybrid

Published: August 23, 2011

Lexus is targeting women with rich-media mobile ads to drive engagement for the new CT Hybrid.

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Lexus opts for full-page overlay experience with CNN iPad sponsorship

Published: December 15, 2010

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive experience that takes full advantage of the device’s real estate and multitouch interface.

Lexus boasts superior engineering with in-app mobile ads

Published: September 8, 2010

Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.

Cycle World iPhone app averaging 1,000 downloads per week

Published: July 13, 2010

Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.