Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Lexus IS conv

Total Results: 2

Lexus mobile ad campaign achieves double-digit CTR: Published: September 15, 2009; Luxury automaker Lexus� full-screen ad unit on Fast Company�s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Smartphone apps: the future of mobile advertising?: Published: July 14, 2009; NEW YORK - Consumers' insatiable appetite for mobile applications is driving growth in the space, creating opportunities for mobile marketers.