Tag: Lexus

Total Results: 17

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

Lexus rich-media ads within MSNBC iPhone app to drive interaction

Published: October 7, 2009

Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.

Lexus, Chevron buy all ad inventory in CNN's new iPhone app

Published: September 29, 2009

Luxury auto brand Lexus and oil giant Chevron are the first sponsors of the new CNN application for the iPhone and iPod touch, with logo placement and banner ads from both brands.

Lexus mobile ad campaign achieves double-digit CTR

Published: September 15, 2009

Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.

ESPN exec reveals mobile monetization tactics

Published: August 28, 2009

BRISTOL, CT -- During an exclusive one-on-one interview, an ESPN executive chatted about the network's mobile strategy and discussed mobile advertisers such as Lexus and EA.

Smartphone apps: the future of mobile advertising?

Published: July 14, 2009

NEW YORK - Consumers' insatiable appetite for mobile applications is driving growth in the space, creating opportunities for mobile marketers.