Tag: Lily Allen
Total Results: 2
- L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online
- Published: December 21, 2009
- L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.
- Pepsi courts youth demographic with 2D bar codes
- Published: August 6, 2009
- PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
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