Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Linda Zebian

Total Results: 11

   Displaying: 1 - 10

NY Times pushes engagement with NYT Now with offer of free access
Published: October 8, 2014
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
New York Times hones in on archives to drive social engagement beyond breaking news
Published: August 8, 2014
The New York Times is boosting its mobile and social efforts with a new Twitter account called @NYTArchives that pushes the user experience past breaking news.
New York Times adds breaking news, personalization features to mobile app
Published: July 11, 2014
Daily newspaper the New York Times released new features on its iPhone and iPad mobile applications, allowing users to customize their experience by choosing what types of news alerts they receive.

New York Times doubles down on digital video, sponsored content
Published: April 29, 2014
The New York Times is upping its digital video investments with the launch of a new editorial section that complements several new cross-screen advertising opportunities for marketers.
Starbucks pulls in brand recognition to build New York Times subscriptions
Published: April 16, 2014
Starbucks is teaming up with the New York Times on a promotion that doles out free access to the publisher’s newly launched mobile news product.
New York Times doubles down on mobile with dedicated editors, native ads
Published: March 27, 2014
In a reflection of how mobile is transforming news gathering, consumption and monetization, The New York Times will soon launch its first mobile product with its own dedicated editorial staff and bring native ads to mobile for the first time.

Will The New York Times redesign payoff?
Published: January 14, 2014
The New York Times' long-awaited Web revamp across tablets and desktops shows the significant role that new advertising opportunities and mobile-geared features will play for publishers in monetizing all types of digital content.
New York Times unveils mobile meter to balance out app user experience
Published: June 21, 2013
The New York Times is planning to meter its mobile applications and let readers access up to three articles a day across any section.
New York Times redesigns Android app for optimal reading experience
Published: December 13, 2012
The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.
New York Times waves warning flag to publishers, developers by dropping BlackBerry app
Published: August 2, 2012
After nixing its BlackBerry application last week, The New York Times is placing bigger bets on its mobile site, which will not only impact other large publishers, but is also indicative of Research In Motion’s decreasing role in the app marketplace.
please click here to download now!