Tag: Lionsgate

Total Results: 8

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

Top 10 mobile advertising campaigns of Q1

Published: April 16, 2012

McDonald’s, Pepsi and Trader Joe’s are among the marketers that rolled out interactive and engaging mobile advertising campaigns during the first quarter of this year that not only built their brand presence but helped them connect with consumers on a deeper level.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Lionsgate pushes movie promotion via mobile bar codes

Published: October 29, 2010

Lionsgate is using 2D bar codes to promote its new movie “For Colored Girls” via an integrated mobile marketing campaign that helps connect consumers with the characters in the film.

Lionsgate taps mobile for Crank 2 content distribution

Published: October 27, 2009

Movie and television giant Lionsgate Home Entertainment is letting owners of the Crank 2: High Voltage Blu-Ray disc access ringtones and mobile wallpapers related to the film.

Mobile response rates blow away online: Mobile Ad Summit panelist

Published: September 23, 2009

NEW YORK - A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.

Lionsgate launches iPhone push to promote The Spirit movie

Published: December 19, 2008

To promote Frank Miller's highly anticipated film "The Spirit," Lionsgate has launched an iPhone app letting consumers project themselves photo-realistically into the digital realm.

U.S. Navy, Land Rover advertise on new sites in Quattro network

Published: June 26, 2008

Toyota, Land Rover, American Express, Sony, the U.S. Navy and Microsoft are advertising on newly added sites to Quattro Wireless' mobile ad network.