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Tag: Lipton

Total Results: 7

Lipton brews mobile social promotion to drive new product engagement
Published: September 17, 2013
Unilever’s Lipton is marrying its mobile and social presence to promote a new line of hot and cold tea drinks.
Lipton spreads brand awareness through mobile photo sharing
Published: February 8, 2013
Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.
PepsiCo’s Lipton bolsters YouTube views via mobile ads
Published: July 5, 2012
PepsiCo’s Lipton is ramping up its social media presence for the brand’s summer promotion with musical group Lady Antebellum by running mobile advertisements.
Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’
Published: December 23, 2011
Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.
Lipton bolsters social media offerings via mobile
Published: July 28, 2011
Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.
How marketers can use mobile technology to reach baby boomers
Published: January 11, 2011
By Shelly Lipton

While the average age of those using text messaging is still only 35, the Baby Boom Generation is accessible, approachable and represents a huge market segment that can easily be tapped by mobile using the right strategies.

Unilever exec dishes on first multibrand iAd campaign
Published: September 16, 2010
Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.
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