Tag: Lipton

Total Results: 6

Lipton spreads brand awareness through mobile photo sharing

Published: February 8, 2013

Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.

PepsiCo’s Lipton bolsters YouTube views via mobile ads

Published: July 5, 2012

PepsiCo’s Lipton is ramping up its social media presence for the brand’s summer promotion with musical group Lady Antebellum by running mobile advertisements.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Lipton bolsters social media offerings via mobile

Published: July 28, 2011

Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.

How marketers can use mobile technology to reach baby boomers

Published: January 11, 2011

By Shelly Lipton

While the average age of those using text messaging is still only 35, the Baby Boom Generation is accessible, approachable and represents a huge market segment that can easily be tapped by mobile using the right strategies.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.