Tag: Location based advertising

Total Results: 28

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Market opens to potential of location-based advertising

Published: January 28, 2011

By Motti Kushnir

With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.

EBay employs augmented reality for mobile discovery of location-based deals

Published: December 16, 2010

EBay is letting smartphone users in the United States discover deals and local listings by simply scanning the area around them using mobile augmented reality.

Ritz Camera tests new location-based ad platform to drive foot traffic

Published: December 16, 2010

Brands such as Ritz and Wolf Camera, Gap, Clinique, Hewlett-Packard and Groupon have partnered with JiWire to run location-targeted advertising campaigns.

How location-based advertising is not just where you are standing

Published: November 1, 2010

By Duane Edwards

How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But what if that same person just drank a cup of coffee from around the corner?

Google bets on location-based mobile coupons as linchpin for success

Published: October 22, 2010

NEW YORK – A Google executive at the Netbiscuits Partner Day said that his company’s mobile strategy is focused on location-based services, with local mobile advertising and mobile coupons particular points of emphasis.

Jeep breaks location-based in-app ad campaign for Grand Cherokee

Published: September 23, 2010

Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

Starwood’s Sheraton debuts WiFi-enabled platform for location-targeted ads

Published: August 9, 2010

Sheraton Hotels & Resorts launched a public WiFi network at more than 200 locations nationwide on which brands can run location-targeted advertising.

UPS, Verizon, Cisco tap Borders WiFi to run location-based ads

Published: July 29, 2010

Brand advertisers such as UPS, Verizon and Cisco's WebEx are running location-based ad campaigns via Borders' in-store WiFi.