Tag: Location based advertising

Total Results: 28

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.

Millennial Media partners with WaveMarket for location-aware advertising

Published: April 6, 2009

LAS VEGAS -- Mobile ad network Millennial Media and WaveMarket have partnered to deliver location-based advertising services.

Three ROI-generating mobile tools for hospitality companies

Published: March 10, 2009

By Alan Chapell

As device, message and network technology improve, so will the opportunities for marketers to use mobile to communicate with customers. But cool ideas alone won't cut it.

WaveMarket enhances LBS platform with Microsoft Virtual Earth

Published: February 6, 2009

Mobile location-based services and platforms provider WaveMarket Inc. has signed a multi-year collaboration deal to enhance its Veriplace platform with Microsoft Virtual Earth technology.

200-plus brands join Navteq Direct Access

Published: September 22, 2008

Navteq announced that more than 200 brands, including banks, coffee shops, fuel stations, grocery stores, hotels, pharmacies and restaurants, now participate in Navteq Direct Access.