Tag: Loop Mobile

Total Results: 27

Where to begin when getting started with mobile marketing?

Published: May 5, 2009

By Michael Becker

There is no time like the present to get started in mobile marketing. You need to know your customer, yourself, what it is you want to achieve, and then develop a plan of attack.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

Why creativity matters for iPhone applications

Published: April 21, 2009

By John Y. Chen

Most firms still think in terms of low resolution and low-capability devices when designing applications for mobile, and for good reason: Most mobile phones fall into that category.

Direct marketer Harte-Hanks partners with iLoop Mobile

Published: April 20, 2009

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients.

Common resources for getting started with mobile marketing

Published: November 12, 2008

By Michael J. Becker

Mickey Alam Khan from Mobile Marketer recently reported in an editorial on demystifying mobile about his experience at moderating two panels at ad:tech New York. The response.

Obama elevates campaign with sophisticated mobile site

Published: August 18, 2008

Barack Obama has created a mobile Web site with content related to the presidential campaign, voter interactivity and viral messaging showcasing the power of mobile audience engagement.