Tag: Loopt

Total Results: 14

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

Southwest Airlines, Gilt City tap location-based app to reward consumers

Published: March 3, 2011

Southwest Airlines, Gilt City and TiVo are just some of the brands that are using Loopt’s new mobile reward alerts to bring more relevancy and immediacy to consumer experiences.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Rock of Ages brings mobile rewards to Broadway

Published: September 27, 2010

Broadway show “Rock of Ages” is using mobile to capture New Yorkers and tourists alike as they walk through one of the most commercially-dizzying places in the world, Times Square.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

Ogilvy mobile social event: Photos

Published: May 10, 2010

NEW YORK - WPP Group PLC ad agency Ogilvy & Mather hosted a face-off between the top five mobile social networks. Here are some photos from the event.

Marketers join iPad frenzy with app launches

Published: April 5, 2010

With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.

Mobile social networkers in U.S. to surpass 56M by 2013: eMarketer

Published: November 16, 2009

Social networking is one of the fastest-growing activities among mobile users domestically and worldwide, so marketers must follow the eyeballs and develop a mobile social strategy.

Dell adds GPS, WiFi positioning to Mini 10 netbook

Published: July 6, 2009

Dell is investing in location-based services, adding GPS and WiFi positioning to its Mini 10 netbooks in the first step in its mobile strategy that may include a smartphone.

Consumers more active on mobile social networks: ABI

Published: December 15, 2008

Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.