Tag: Los Angeles

Total Results: 13

Human creativity will generate impactful mobile experiences: Tribune Co. exec

Published: June 17, 2011

NEW YORK – A Tribune Co. executive at the 2011 Mobile Marketing Forum said that the future will be personalized and the company is rapidly embracing the changes in technology and incorporating that into its mobile strategy in an effort to engage readers on another level.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

10 key takeaways from last week’s Mobile Marketing Forum

Published: November 22, 2010

By Brenna Hanly

So you did not make it to the Mobile Marketing Association’s Mobile Marketing Forum in Beverly Hills, CA, last week?

Case study - The Los Angeles County Fair

Published: October 27, 2010

See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.

Subway breaks in-app ad campaign for Fiery Footlong subs

Published: August 23, 2010

Subway is running a mobile ad campaign within one of ESPN’s newest applications to promote its Fiery Footlong subs and to build up its consumer database.

Los Angeles Times keeps on-the-go readers updated with ad-supported app

Published: July 8, 2010

The Los Angeles Times and Tribune Interactive have rolled out an iPhone application that gives on-the-go readers access to editorial content.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Upbeat mood at Mobile Marketing Forum in Los Angeles

Published: November 23, 2009

While the Mobile Marketing Forum in Los Angeles was not as well attended as its New York counterpart, the mood at the daylong show was upbeat. False dawn or new day for mobile?

NBC launches 10 hyper-local city apps to woo advertisers

Published: October 9, 2009

NBC Local Integrated Media launched 10 applications for the iPhone and iPod touch, each backed by an NBC Locals Only city-specific Web site.

MogoTXT adds SMS from Lakers’ Farmar, Slam Magazine

Published: May 8, 2009

Timed to coincide with the second-round NBA playoff series between the Los Angeles Lakers and the Houston Rockets, MogoTXT Inc. has added content to its SMS alerts.