Tag: Los Angeles Times

Total Results: 4

Human creativity will generate impactful mobile experiences: Tribune Co. exec: Published: June 17, 2011; NEW YORK � A Tribune Co. executive at the 2011 Mobile Marketing Forum said that the future will be personalized and the company is rapidly embracing the changes in technology and incorporating that into its mobile strategy in an effort to engage readers on another level.
Case study - The Los Angeles County Fair: Published: October 27, 2010; See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.
Los Angeles Times keeps on-the-go readers updated with ad-supported app: Published: July 8, 2010; The Los Angeles Times and Tribune Interactive have rolled out an iPhone application that gives on-the-go readers access to editorial content.
L.A. Times launches mobile marketing initiative: Published: December 16, 2008; Tribune Co.'s Los Angeles Times is turning to mobile to increase revenue and create new value for its automotive and real estate advertisers.