Tag: Louis Gump
Total Results: 12
Displaying: 11 - 12- Mobile video ads should not be direct response
- Published: August 14, 2008
- Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.
- Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile
- Published: February 8, 2008
- NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.
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