Tag: Lucky

Total Results: 8

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Conde Nast takes fourth place: 2010 Mobile Publisher of the Year

Published: October 19, 2010

Advance Publications’ Conde Nast Publications has placed fourth in Mobile Marketer’s Mobile Publisher of the Year awards.

Rachel Roy adds 2D bar code to print ad to promote collection

Published: September 30, 2010

Rachel Roy is letting Lucky magazine readers be the first to see its new collection by snapping a photo of the 2D bar code featured in the interactive ad.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

Magazines use mobile to turn consumers into buyers

Published: August 11, 2009

"Runner's World" and "Seventeen," both leading magazines in their categories, are the first two titles to launch iPhone applications using the NearbyNow platform.

Good Luck Gamblers launches app for iPhone

Published: May 29, 2009

Entertainment company Good Luck Gamblers is rolling the dice at mobile with the launch of an iPhone application designed to bring consumers luck.

Conde Nast's Lucky launches ad-supported commerce app

Published: February 9, 2009

Conde Nast Publications' Lucky magazine has introduced Lucky At Your Service, a shopping concierge for the iPhone with advertisers such as Nine West, Dr. Martens and Jessica Simpson Footwear.

ShopText targets magazine brands for text-to-buy

Published: March 3, 2008

Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.