Tag: Lufthansa

Total Results: 4

Lufthansa repositions brand image abroad with mobile: Published: November 3, 2010; European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.
Mobile Commerce Daily - Lufthansa mobile offerings take off: Published: December 7, 2009; Today in Mobile Commerce Daily: Lufthansa mobile offerings take off
and Ticketmaster sponsors St. Jude�s Children�s Hospital mobile giving initiatives.
Coke, BMW, Lufthansa, P&G, Pepsi discuss mobile strategy at MMF Europe: Published: September 16, 2009; By Harald Neidhardt
BERLIN, GERMANY - The Mobile Marketing Association�s Mobile Marketing Forum featured a global brand lineup, proving that mobile is becoming more mainstream in terms of marketing.
Lufthansa offers mobile boarding card on nearly 400 routes: Published: September 22, 2008; Due to the high level of usage, Lufthansa has pushed forward the expansion of the mobile boarding card service to cover nearly 400 routes.