Tag: Lynn To

Total Results: 5

Mobile ads effective regardless of campaign goal: Quattro: Published: October 30, 2009; According to a study by Quattro Wireless, mobile advertising is an effective strategy for brands and premium direct-response marketers.
Will BlackBerry give Android, iPhone a run for their money?: Published: October 15, 2009; With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.
Mobile has better targeting than early Internet: digiday keynote: Published: September 18, 2009; NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.
Mobile ad networks: Who�s No. 1?: Published: August 5, 2009; In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?
Quattro Wireless hires first CMO to lift market profile: Published: April 20, 2009; One month after announcing $10 million in new funds, mobile ad network and site developer Quattro Wireless has hired a former executive from Google's DoubleClick division.