Tag: Lyris

Total Results: 6

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Travel industry benefits from SMS/email marketing integration: Lyris exec

Published: September 2, 2010

The travel and tourism industry should adopt SMS as a complement to its email marketing strategies, according to an executive at online marketing firm Lyris.

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

Take a tri-messaging approach to mobile marketing

Published: November 20, 2009

By Blaine Mathieu

How do you turn a common short code, keyword and message into a viable marketing campaign?

Eldorado hotel integrates mobile with existing email marketing initiatives

Published: November 10, 2009

The Eldorado Hotel & Casino is effectively using mobile alongside its email marketing campaigns for a more integrated approach to digital marketing.

Email and Web analytics specialist Lyris enters mobile

Published: December 8, 2008

Lyris Inc. has launched Lyris HQ Mobile, an SMS texting service to help marketers engage their on-the-go prospects and customers.