Tag: MAR

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MillerCoors targets health-conscious consumers with social mobile app: Published: March 19, 2010; Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.
Mobile Web users increase to 69.9M: Study: Published: March 19, 2010; The number of mobile Web users increased by 4 percent to 69.6 million in the United States in January, according to Millennial Media�s SMART report.
Waffle House SMS campaign aims to drive in-store traffic: Published: March 19, 2010; Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.
Wireless shoppers are heavy searchers: Google: Published: March 19, 2010; Wireless carriers, retailers and manufacturers need to have a strong voice in the marketplace and promote phone features in order to increase their online campaign clicks, per Google Inc.
Ad:tech San Francisco launches Mobile Marketing Master track: Published: March 19, 2010; Ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.
What effect will the FCC broadband plan have on mobile marketing?: Published: March 18, 2010; The FCC has submitted its National Broadband Plan to Congress and the ambitious agenda holds quite some promise for mobile marketing and commerce.
United Airlines expands mobile offerings in time for spring break travel: Published: March 18, 2010; Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.
Mobile apps to generate $1.6 billion in revenue in 2010: Study: Published: March 18, 2010; Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.
Lil Wayne promo on Myxer leads to 20 percent increase in DVD sales: Published: March 18, 2010; Music producer Quincy Jones III launched a campaign on Myxer that used ad-supported mobile entertainment to drive sales of Lil Wayne DVDs.
Mobile apps to achieve 50B downloads in 2012: GetJar: Published: March 18, 2010; Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.