Tag: MAR

Total Results: 6134

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

70pc of mobile strategy built around effectiveness: Coca-Cola

Published: January 20, 2012

NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.

What every marketer should know about mobile in 2012

Published: January 20, 2012

NEW YORK – A panel of CEOs at Mobile Marketer's Mobile FirstLook: Strategy 2012 conference yesterday touched on everything that marketers will need to know this year, running the gamut from security to emerging platforms.

Mobile and social should complement broadcast initiatives: MTV

Published: January 20, 2012

NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Burberry CEO: Video plays key role in overall strategy

Published: January 19, 2012

NEW YORK – A Burberry executive at the NRF 101st Annual Convention & Expo said that technology such as video plays an integral role in the company’s overall initiatives because it lets employees watch runway shows no matter what device they have.

Papa John’s taps mobile ads to bolster pizza sales

Published: January 19, 2012

Pizza chain Papa John’s is running targeted mobile banner ads that promote offers and deals.

Loyal app users more likely to make a purchase: study

Published: January 19, 2012

Building relationships with app users and fostering long-term usage are more important for driving in-app purchases than getting users to the sale proposition quickly, according to a new study from Localytics.