Tag: MAR

Total Results: 6134

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Is this the tipping point for mobile commerce?

Published: February 9, 2012

By Gabriel Hopkins

For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.

Jack in the Box taps mobile Web for deepest digital campaign yet

Published: February 8, 2012

Fast-food restaurant chain Jack in the Box has rolled out a round of digital marketing initiatives, including a mobile-optimized Web site, as part of a campaign aimed to catapult the company into the digital space.

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Rating the GOP candidates on their mobile know-how

Published: February 8, 2012

Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Maurices mobilizes band search contest with QR codes

Published: February 8, 2012

Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.

5 tips to creating a coherent brand experience across channels

Published: February 8, 2012

By Emmanuel Probst

Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.