Tag: MAR

Total Results: 6134

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

Apple not feeling much heat from Android tablets

Published: January 27, 2012

While Android’s share of the tablet market jumped to a record 39.1 percent in the fourth quarter of 2011, it is not expected to catch up to the iPad any time soon.

Club Med: Apps are key in consumer purchase cycle

Published: January 27, 2012

All-inclusive resort giant Club Med has launched applications for Apple’s iPhone and iPad to help consumers discover, share and book vacations.

Harnessing mobile trends, technology and tips from industry giants

Published: January 27, 2012

By Kalie Kimball-Malone

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

US mobile ad spend to reach $2.6B in 2012: study

Published: January 26, 2012

Mobile ad spend in the United States is expected to reach $2.6 billion in 2012, according to a new forecast from eMarketer.

Confessions of a Kindle Fire-aholic

Published: January 26, 2012

My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.

MMA addresses privacy concerns with new in-app advertising guidelines

Published: January 26, 2012

The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.