Tag: MAR

Total Results: 6134

CBS drives app downloads via on-air spots

Published: January 24, 2012

Broadcast network CBS is spreading the word about its sports application by using mobile calls to action on television.

Allstate campaign generates more than 2,000 live video streams via mobile

Published: January 24, 2012

An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.

Mobile payments and the demise of the cash register

Published: January 24, 2012

By Jonathan Stark

Imagine a world in which all you need before heading out the door to shop, grab a bite or catch a movie is your smartphone. That is right: no wallet, credit cards or cash required.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Starbucks promotes coffee blend via QR codes

Published: January 23, 2012

Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

Polar Mobile raises $6M to develop HTML5-based mobile services

Published: January 23, 2012

Polar Mobile has raised $6 million in financing and is using the money to develop a new HTML5 platform called MediaEverywhere.

Pictures from Mobile Marketer's Mobile FirstLook conference

Published: January 23, 2012

Did you miss Mobile Marketer's Mobile FirstLook: Strategy 2012 conference on Jan. 19? Not to worry, here are some pictures from the event.

5 tips to help luxury brands build a mobile strategy

Published: January 23, 2012

By Damian Bentley

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?