Tag: MBlox

Total Results: 11

New Era Global Sports sees 40pc app engagement

Published: February 27, 2012

Sports management company New Era Global Sports recently saw that by using in-application videos and regularly-updated content, 40 percent of its users engage with the app regularly.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

T-Mobile’s rumored SMS price hike threatens mobile marketing

Published: September 13, 2010

T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.

Mobile content providers settle lawsuits that claim unauthorized charges

Published: November 12, 2009

A Cook County, IL, court granted preliminary approval to a settlement ending 30 lawsuits involving claims of unauthorized charges for mobile content on consumer wireless bills.

Mobile Marketing Association updates best practices for cross-carrier mobile content

Published: July 2, 2009

The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.

MBlox launches SMS ad-insertion pilot

Published: April 3, 2009

LAS VEGAS -- While the crowds are thinner compared to last year, the energy is palpable at CTIA Wireless. One of the joys of covering this event was meeting mBlox's Andrew Bud.

Netbiscuits, Impact Mobile to deliver messaging campaign services

Published: March 30, 2009

Netbiscuits is working with Impact Mobile to deliver templated messaging campaigns for brands.

Accenture debuts global mobility business

Published: February 17, 2009

Marketers and mobile service providers made major announcements in front of the 50,000 people attending Mobile World Congress that will affect mobile marketing this year.

Obama wins SMS vote at CTIA

Published: September 17, 2008

SMS voters at the CTIA Wireless I.T. & Entertainment 2008 tradeshow in San Francisco have "elected" Barack Obama the next President of the United States.

Mobile Messenger to pay $12M for unauthorized content charges

Published: August 15, 2008

Wireless subscribers who received unauthorized mobile content charges will be awarded restitution by aggregator Mobile Messenger Americas Inc.