Tag: MCN

Total Results: 11

Rand McNally maps out mobile strategy with QR codes

Published: April 25, 2012

Rand McNally is recruiting mobile to enhance the functionality and drive engagement for its latest road atlas via QR codes and a new mobile application.

Weather Channel integrates pollen forecast into its mobile apps

Published: April 3, 2012

McNeil Consumer Healthcare is partnering with The Weather Channel to provide allergy sufferers with relevant information about pollen levels in their area.

Boston Globe aims to increase readership, subscriptions via digital edition

Published: March 28, 2012

The Boston Globe has rolled out a digital replica edition that lets subscribers browse content and additional features across iPad and iPhone devices.

The term "open" is overused in mobile: CTIA panel

Published: March 25, 2011

ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.

Lego translates Creationary board game into first iPad app

Published: November 23, 2010

Toy giant Lego Systems Inc. has rolled out a branded application for Apple’s iPad, iPhone and iPod touch to take playtime on the go.

Lego uses app as launch vehicle for 'Click Moments' campaign

Published: January 14, 2010

Toy giant Lego Systems Inc. is targeting adults with its first application for iPhone and iPod touch, a centerpiece of its multichannel “Click Moments” campaign.

Coldwell Banker real estate franchise goes mobile

Published: April 23, 2009

Realogy Corp.'s Coldwell Banker Select real estate franchise has launched a free-to-the-buyer mobile Web site.

Fox Mobile adds vertical paid search to Jamba, Jamster

Published: February 26, 2009

Fox Mobile Distribution's consumer brand content sites Jamba and Jamster have deployed the MCN's allwords vertical paid search programs across multiple markets worldwide.

Rand McNally expands mobile initiatives

Published: January 9, 2009

Trip-planning tool marketplace and publisher Rand McNally showcased its new mobile transportation technologies during ShowStoppers@ CES 2009 in Las Vegas.

How content providers can profit from mobile search on- and off-portal

Published: October 15, 2008

By Stephen Burke

Mobile users don't buy what they can't find and content providers can't survive if they have to spend more of their marketing budgets on costly, imprecise mass media and Web promotions.