Tag: MEC

Total Results: 13

Is mobile a more important ad medium than TV? Facebook thinks so

Published: April 17, 2013

Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.

MEC exec: Consumers are leading the way with mobile

Published: June 14, 2012

NEW YORK – A MEC executive at the 2012 MMA Forum said that when it comes to mobile, consumers are miles ahead of where marketing programs are today.

Google takes leaf from Apple playbook, tightens grip on Android

Published: May 18, 2012

Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.

Dr. Pepper Snapple Group exec: Mobile increases sales, distribution

Published: May 4, 2012

NEW YORK – A Dr. Pepper Snapple Group executive at Aberdeen Group’s Retail and Consumer Markets Summit said that by equipping its employees with mobile handsets and tablets, the company is able to sell and distribute more products.

Sophisticated game mechanics for luxury mobile marketing

Published: January 30, 2012

By Scott Forshay

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Automaker Maserati enters mobile to drive brand loyalty

Published: April 19, 2010

Italian luxury automaker Maserati has rolled out its first mobile ad campaign to promote the launch of the new GranCabrio car model.

Jim Beam Bourbon, ESPN tap mobile ads to promote Web series

Published: March 22, 2010

Jim Beam Bourbon is partnering with ESPN to launch The Next Round, a Web series the brand is promoting with ads within the publisher's mobile Web site and iPhone applications.

Bonnier, Didmo partner for mobile app delivery

Published: September 14, 2009

Swedish media company Bonnier has partnered with technology and content provider Didmo to use Didmo's Magmito technology as its premiere service for mobile application delivery.