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Tag: MEC

Total Results: 28

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Shift to cashless commerce: Creating a digital payments roadmap
Published: February 9, 2017
By Rachel Pasqua

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

HomeClick clarifies customer journey with mobile, cross-device attribution
Published: July 19, 2016
Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution.
Aloft makes visitors at home by providing in-room mobile streaming
Published: June 29, 2016
Starwood's Aloft Hotels is providing a way for travelers at its New Orleans Downtown location to stream their mobile devices on in-room televisions through a portal for viewing Chromecast-enabled platforms.
MovieTickets.com leverages beacons to reach mall shoppers with studio content
Published: October 9, 2015
Movie ticketing application MovieTickets.com is leveraging mall-based beacons to enable film studios to reach its users with messaging promoting film trailers and ticket purchases.
Mobile Minutes: Twitter commerce; ComScore buys Rentrak; Chromecast's redesign; Wireless charging
Published: October 1, 2015
Today in mobile marketing – Twitter expands ecommerce to attract more retailers; ComScore to buy Rentrak creating major challenger to Nielsen; Google redesigns Chromecast for speed and power; 3 companies race to charge smartphones without wires.
Deluge of agency reviews suggests big jump for mobile budgets in 2016
Published: June 24, 2015
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
CBS Interactive launches content studio to capitalize on mobile content
Published: March 4, 2015
Digital content network CBS Interactive launched in-house production company Studio 61 to develop mobile and digital content exclusively for brands and marketers.
LG products to integrate with Line app for broad control
Published: December 31, 2014
LG Electronics is integrating its HomeChat products with mobile messaging application Line to let customers communicate with and control its products, including appliances, air solutions and home entertainment devices, pointing to the increasing number of capabilities that the mobile channel enables.
Beacon networks grow as adoption accelerates
Published: November 19, 2014
Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers.
Movie chain apps halt entertainment brands’ Beacon debut
Published: March 18, 2014
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.
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