Tag: MEC

Total Results: 9

Sophisticated game mechanics for luxury mobile marketing

Published: January 30, 2012

By Scott Forshay

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Automaker Maserati enters mobile to drive brand loyalty

Published: April 19, 2010

Italian luxury automaker Maserati has rolled out its first mobile ad campaign to promote the launch of the new GranCabrio car model.

Jim Beam Bourbon, ESPN tap mobile ads to promote Web series

Published: March 22, 2010

Jim Beam Bourbon is partnering with ESPN to launch The Next Round, a Web series the brand is promoting with ads within the publisher's mobile Web site and iPhone applications.

Bonnier, Didmo partner for mobile app delivery

Published: September 14, 2009

Swedish media company Bonnier has partnered with technology and content provider Didmo to use Didmo's Magmito technology as its premiere service for mobile application delivery.

Virgin Atlantic runs Love From Above mobile campaign

Published: January 19, 2009

Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.

Land Rover generates test drives from mobile campaign

Published: February 11, 2008

Ford Motor Co.'s Land Rover is leveraging touch-screen technology on mobile devices to generate test drives at dealerships.

Mobile ad network plants flag on East Coast

Published: January 30, 2008

Mobile ad network AdMob expanded to the East Coast with an office to serve New York-based advertising agencies.