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Tag: MEC


Total Results: 20

   Displaying: 1 - 10

Beacon networks grow as adoption accelerates
Published: November 19, 2014
Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers.
Movie chain apps halt entertainment brands’ Beacon debut
Published: March 18, 2014
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.
Super Bowl mobile ads fizzle as gap grows between utility, innovation
Published: January 22, 2014
While mobile is slated to play a bigger role in Super Bowl XLVIII campaigns from brands such as H&M, Pepsi and McDonald’s, innovative efforts that push the envelope too much with new technology could miss the mark on delivering entertainment and branding value.

Is Twitter the next big mobile commerce powerhouse?
Published: August 30, 2013
In a sign that Twitter is looking to extend its mobile and social weight to commerce in a potentially significant way, the company recently hired its first ever head of commerce.


Google’s Chromecast makes mobile linchpin in play for living room access
Published: July 26, 2013
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.

MEC exec: Do not overlook mobile's role in passive stage of purchases
Published: July 12, 2013
Mobile is playing a key role in the path to purchase for consumers - not just when they are ready to make a purchase but during the important passive stage when brand impressions are being formed.

Crowdsourcing supercharges mobile marketing with audience authenticity
Published: June 28, 2013
With Google’s recent acquisition of Waze and TripAdvisor’s deal for GateGuru, it is clear mobile companies see crowdsourcing as playing a key role in their next-generation of mobile services while brands are just beginning to dabble.

Is mobile a more important ad medium than TV? Facebook thinks so
Published: April 17, 2013
Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.
MEC exec: Consumers are leading the way with mobile
Published: June 14, 2012
NEW YORK – A MEC executive at the 2012 MMA Forum said that when it comes to mobile, consumers are miles ahead of where marketing programs are today.
Google takes leaf from Apple playbook, tightens grip on Android
Published: May 18, 2012
Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.

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