Tag: MLB

Total Results: 26

NFL, MLB players associations embrace mobile as a way to engage fans

Published: July 6, 2011

NFL and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets.

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

Colorado Rockies use in-game SMS service to enhance CRM

Published: July 14, 2010

The Colorado Rockies have integrated a new in-game texting service to entertain fans and collect mobile phone numbers for customer relationship marketing.

MLB.TV drives new subscribers via free baseball weekend

Published: April 27, 2010

MLB.TV offered free live streaming video April 24-25 to At Bat 2010 subscribers on the iPhone, iPod touch and iPad.

Yahoo, MLB.com team up for Fantasy Baseball ‘10 app

Published: April 5, 2010

With the regular season having kicked off last night, Yahoo has teamed up with MLB.com to launch the Fantasy Baseball ‘10 application for iPhone and iPod touch.

MLB.com, Turner Sports, Fox Sports introduce mobile video for baseball playoffs

Published: October 13, 2009

MLB.com is partnering with MLB postseason national television rights-holders Turner Sports and Fox Sports to offer interactive online and mobile video coverage of the MLB playoffs.

Branded apps can generate revenue: MLB.com CEO

Published: September 24, 2009

NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

Google tops mobile search but Yahoo close behind: Study

Published: September 21, 2009

Google’s mobile search site, with its minimalist interface, format-specific device detection and location-awareness capabilities, was ranked No. 1 for mobile search in a Yankee Group study.

General Mills uses mobile to reinvigorate Wheaties brand

Published: August 19, 2009

General Mills is running a multimillion dollar "Evolution" campaign that uses mobile to introduce Fuel, a new kind of Wheaties.

Sharp, MLB swing for the fences with mobile promotion

Published: July 24, 2009

Sharp and Major League Baseball are taking to mobile marketing for the first time in hopes of hitting a new promotion out of the park.