Tag: MMA

Total Results: 78

MMA rolls out new services to help marketers standardize mobile advertising

Published: February 10, 2012

The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

5 tips to creating a coherent brand experience across channels

Published: February 8, 2012

By Emmanuel Probst

Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.

MMA addresses privacy concerns with new in-app advertising guidelines

Published: January 26, 2012

The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.

New York Times exec: HTML5 is white knight of mobile

Published: September 28, 2011

NEW YORK – With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.

Mobile content must be search-optimized for ideal results: OMMA Global panelist

Published: September 28, 2011

NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.

Johnson & Johnson exec: Market is flooded with apps

Published: September 28, 2011

NEW YORK – A Johnson & Johnson executive at OMMA Global claims that marketers have flooded the market with applications and although they are popular and engaging, sometimes they are just not necessary.

Privacy no longer an issue in mobile: OMMA Mobile panelist

Published: September 27, 2011

NEW YORK – A panelist at OMMA Global said that privacy is no longer a big issue among brands and consumers.

Mobile Marketer's State of Mobile Advertising 2011

Published: June 7, 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

Twitter class action alleges MMA SMS standards violate TCPA

Published: May 3, 2011

A class-action complaint against Twitter alleges that the company violates the Telephone Consumer Protection Act by sending an SMS confirmation to confirm consumers' opt-out of future communications.

AT&T to take on Google to be king of mcommerce: privacy advocate

Published: April 18, 2011

The Center for Digital Democracy has sent a letter to the FTC, the FCC and members of Congress to block the pending merger of AT&T and T-Mobile, claiming the deal is not about competition and broadband access, but rather a ploy to rule the mcommerce arena.