Tag: MMA

Total Results: 79

Mobile Marketing Association releases Global Code of Conduct

Published: July 16, 2008

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns.

Papa John's eyes slice of British pizza market with text effort

Published: June 3, 2008

Pizza delivery franchise Papa John's is giving British mobile consumers an opportunity to win a year's supply of pizza to engender loyalty with its target market.

MMA seeks feedback on global mobile advertising guidelines

Published: March 10, 2008

The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.

What does open mean for mobile marketers?

Published: February 11, 2008

NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?

Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.

Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.

Mobile is much-awaited convergence box: OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- The entry of large companies such as Yahoo, Nokia and Google into mobile will create a marketing ecosystem that is more flexible and open.

Research must coexist with mobile, says Starcom exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.

2008 is the year of image-based campaigns: MMA's Marriott

Published: January 11, 2008

As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing's growth trajectory is similar to Internet marketing's in the late 1990s.