Tag: MMF

Total Results: 13

Marketers need to be updated on mobile privacy, legal issues: panelists

Published: November 21, 2011

LOS ANGELES – Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.

Is search where the big bucks will be in mobile?

Published: June 11, 2010

Mobile search was a popular theme at the Mobile Marketing Association’s Mobile Marketing Forum, with many panelists expressing a firm belief that it is where the money is going to be.

EA exec: Mobile gaming driving revenue like never before

Published: June 10, 2010

NEW YORK – An EA executive said that mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications during her keynote at the Mobile Marketing Forum.

MMF keynote: The customer owns the customer

Published: June 10, 2010

NEW YORK – It is very important to consumers that they be asked before being sent mobile ads, according to a morning keynote at the Mobile Marketing Forum.

MMA announces 2009 Global Mobile Marketing Award-winners

Published: November 19, 2009

LOS ANGELES - The Mobile Marketing Association announced the winners of its Fifth Annual Global Mobile Marketing Awards at the Mobile Marketing Forum.

Mobile Marketing Association announces 2009 Global Award finalists

Published: October 27, 2009

The Mobile Marketing Association, a global organization promoting the development and sustainability of mobile marketing, has announced the finalists for its Fifth Annual Global Mobile Marketing Awards.

Coke, BMW, Lufthansa, P&G, Pepsi discuss mobile strategy at MMF Europe

Published: September 16, 2009

By Harald Neidhardt

BERLIN, GERMANY - The Mobile Marketing Association’s Mobile Marketing Forum featured a global brand lineup, proving that mobile is becoming more mainstream in terms of marketing.

Mobile advertising is a priority: MMF carrier panel

Published: June 4, 2009

NEW YORK - Is mobile advertising becoming more of a priority for wireless carriers? Signs point to yes.

AOL’s MapQuest reveals mobile strategy: MMF keynote

Published: June 4, 2009

NEW YORK - While there are similarities between the online and mobile worlds, and it's important to target consumers in both channels, mobile consumers have unique preferences and behaviors.

Entertainment apps for smartphones generating revenue: MMF panel

Published: June 4, 2009

NEW YORK - The popularity of mobile apps is revolutionizing mobile content and entertainment distribution, according to a panel at the Mobile Marketing Association's Mobile Marketing Forum.