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Tag: MMS

Total Results: 92

   Displaying: 1 - 10

M&M's celebrates 75th anniversary with fine art VR film
Published: February 2, 2017
Mars' M&Mís is interpreting fine art in a new way by making it immersive, with a 360-degree video, viewable on smartphones and the brandís social pages.
4 ways retailers can engage holiday shoppers via SMS
Published: December 19, 2016
By Michael Pellegrino

One form of marketing that is likely being overlooked by digital marketers during the holidays Ė even though statistics indicate it may be the most effective form of brand communication today Ė is SMS/MMS text messaging.

M&Ms builds charitable engagement via social media-enabled donation triggers
Published: May 2, 2016
Marsí M&Ms brand is opening up charitable giving opportunities on mobile by encouraging consumers to complete daily social media challenges and raise funds for Red Nose Day by tweeting via #MakeMLaugh, which will trigger a $1 donation each time the hashtag is used.
Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.ís motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Siloed messaging strategies restrict mobileís potential: report
Published: February 26, 2015
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according to a new report from OpenMarket and International Data Corp.
Beacons will under-deliver Ė hereís why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

What your service provider is not telling you about new TCPA rules for SMS/MMS marketing
Published: October 17, 2013
By Michael Ahearn

Many "Armageddon dates" have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
Whatís working in mobile this summer
Published: August 12, 2013
By Jeff Hasen

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the mediumís promise.

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