Tag: MMS

Total Results: 77

ILoop, Lenco merge to offer MMS marketing at scale

Published: November 8, 2011

ILoop Mobile is merging with Lenco Mobile to bring MMS campaigns at scale to marketers in the United States.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Sprint to raise mobile messaging rates April 1

Published: March 10, 2011

Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

CBS Atlanta engages viewers via ad-supported mobile video

Published: January 24, 2011

WGCL-TV CBS Atlanta, a Meredith Corp. station, has rolled out a mobile video program that delivers news and weather alerts directly to consumers’ mobile devices.

Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate

Published: January 21, 2011

In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

ChaCha taps Mogreet for rich media MMS ad serving capabilities

Published: December 16, 2010

ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.

Actor/singer Jamie Foxx makes case for SMS during MMF keynote

Published: November 18, 2010

LOS ANGELES - Jamie Foxx, Academy award-winning actor and Grammy Award-winning singer, opened the Mobile Marketing Association’s Mobile Marketing Forum, discussing the opportunities of mobile within the entertainment industry and for brands in general.

Steve Madden takes second place: 2010 Mobile Marketer of the Year

Published: November 15, 2010

Steve Madden has taken second place in the 2010 Mobile Marketer of the Year awards due to its all-round excellence in mobile marketing, offering an experience that is worthy of emulation.