Tag: MMetrics
Total Results: 6
- Measurability to drive mobile marketing: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
- ComScore enters mobile with M:Metrics purchase
- Published: May 30, 2008
- Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
- Young men more open to mobile media, SMS ads: Study
- Published: April 16, 2008
- A new study claims that one-third of men age 18-34 accessed mobile media in February.
- Nokia pushes into mobile games with N-Gage launch
- Published: April 8, 2008
- Handset maker Nokia has launched its mobile games service in a worldwide effort to capture share in one of the fastest growing mobile segments.
- Data show more room for mobile game download growth
- Published: February 25, 2008
- A new study claims that though more consumers are playing mobile games, the percentage of those downloading a new game didn’t increase over the past year in the U.S. and Western Europe.
- Mobile video adoption up, M:Metrics exec at NATPE Mobile
- Published: January 30, 2008
- LAS VEGAS – Digital convergence is fueling the growth of the mobile channel, resulting in more attention from consumers and advertisers.
