Tag: MMetrics

Total Results: 7

Smarter phones bring security risks: Study

Published: December 1, 2008

As smartphones become smarter, security risks rise, according to a study conducted by comScore M:Metrics on behalf of Airwide Solutions.

Measurability to drive mobile marketing: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.

ComScore enters mobile with M:Metrics purchase

Published: May 30, 2008

Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.

Young men more open to mobile media, SMS ads: Study

Published: April 16, 2008

A new study claims that one-third of men age 18-34 accessed mobile media in February.

Nokia pushes into mobile games with N-Gage launch

Published: April 8, 2008

Handset maker Nokia has launched its mobile games service in a worldwide effort to capture share in one of the fastest growing mobile segments.

Data show more room for mobile game download growth

Published: February 25, 2008

A new study claims that though more consumers are playing mobile games, the percentage of those downloading a new game didn't increase over the past year in the U.S. and Western Europe.

Mobile video adoption up, M:Metrics exec at NATPE Mobile

Published: January 30, 2008

LAS VEGAS -- Digital convergence is fueling the growth of the mobile channel, resulting in more attention from consumers and advertisers.