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Tag: MS and L


Total Results: 3

Maurices mobile social campaign generates seven-digit sales in first 4 months
Published: November 5, 2010
NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.
Why mobile is a must this holiday season
Published: September 8, 2010
The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.
UL activates readers of People, OK! with mobile
Published: March 30, 2009
Underwriters Laboratories ran print ads featuring Keri Russell of "Felicity" fame in People and OK! magazines with a call-to-action urging readers to send in camera-phone pictures of the brand's logo.
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