Tag: MTV

Total Results: 50

Mobile and social should complement broadcast initiatives: MTV

Published: January 20, 2012

NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.

MTV exec: Curation, crowd wisdom, algorithms key to mobile content

Published: September 27, 2011

NEW YORK – With publishers establishing reputations on multiple mobile platforms, consumers are getting overwhelmed with media and trusted sources.

MTV plugs fans into programs with television companion app

Published: August 18, 2011

MTV is interacting with viewers by adding additional content to its live television programs and letting users access and track their favorite shows via an iPhone application.

Estee Lauder exec: All brands to have mobile site

Published: June 21, 2011

NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

MTV launches Music ID mobile package for select Sprint customers

Published: December 16, 2010

MTV has rolled Music ID, a complete mobile music package available on select Sprint devices.

MTV relies on mobile app to combat cyberbullying

Published: October 7, 2010

As part of National Bullying Prevention Month, MTV released a new iPhone and iPad application that calls on young people to draw the line between innocent and inappropriate.

Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers

Published: September 24, 2010

Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.

TV networks adapt to on-the-go viewers

Published: July 19, 2010

Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.