Tag: MTV
Total Results: 50
Displaying: 1 - 10- Mobile and social should complement broadcast initiatives: MTV
- Published: January 20, 2012
- NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.
- MTV exec: Curation, crowd wisdom, algorithms key to mobile content
- Published: September 27, 2011
- NEW YORK – With publishers establishing reputations on multiple mobile platforms, consumers are getting overwhelmed with media and trusted sources.
- MTV plugs fans into programs with television companion app
- Published: August 18, 2011
- MTV is interacting with viewers by adding additional content to its live television programs and letting users access and track their favorite shows via an iPhone application.
- Estee Lauder exec: All brands to have mobile site
- Published: June 21, 2011
- NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.
- MTV, Conan, Zagat tap mobile social communities to increase fan engagement
- Published: April 7, 2011
- NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.
- Starbucks breaks interactive rich-media ad campaign targeting iPad users
- Published: March 16, 2011
- As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.
- MTV launches Music ID mobile package for select Sprint customers
- Published: December 16, 2010
- MTV has rolled Music ID, a complete mobile music package available on select Sprint devices.
- MTV relies on mobile app to combat cyberbullying
- Published: October 7, 2010
- As part of National Bullying Prevention Month, MTV released a new iPhone and iPad application that calls on young people to draw the line between innocent and inappropriate.
- Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers
- Published: September 24, 2010
- Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.
- TV networks adapt to on-the-go viewers
- Published: July 19, 2010
- Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.












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