Tag: MTV Network

Total Results: 12

MTV exec: Curation, crowd wisdom, algorithms key to mobile content

Published: September 27, 2011

NEW YORK – With publishers establishing reputations on multiple mobile platforms, consumers are getting overwhelmed with media and trusted sources.

Estee Lauder exec: All brands to have mobile site

Published: June 21, 2011

NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

US Air Force flies with rich-media ads on MTV Mobile

Published: January 7, 2010

The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.

Mobile Web connects brands to consumers: Netbiscuits panel

Published: October 22, 2009

NEW YORK – At Netbiscuits’ partner day, brand representatives from companies such as Universal Music Group, MTV Networks and Bango shared their mobile strategies, tips and success.

Billing Revolution, MoVoxx enable mobile commerce via SMS ads

Published: May 26, 2009

Ad network MoVoxx is using Billing Revolution's mobile payments technology platform to commerce-enable ad placements on mobile phones.

NBC, MTV tap SinglePoint for mobile messaging ads

Published: April 8, 2009

NBC Universal and MTV Networks are using mobile interactivity and advertising provider SinglePoint's SingleBrand Ad Marketplace to monetize their mobile messaging inventory.

Mobile Internet World: What's shaping this industry?

Published: October 3, 2008

Well folks, it's that time of the year again. Mobile Internet World 2008 is taking place Oct. 21-23 and it's the place to be if you want to learn a thing or two from the best of the best.

Future of mobile TV based on consumer awareness

Published: September 11, 2008

SAN FRANCISCO -- There isn't a shortage in terms of the creation and distribution of compelling mobile television content. The challenge lies in user awareness.