Tag: Mac

Total Results: 139

IPhone makes up 15pc of impressions: study

Published: May 25, 2012

Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.

80pc of mobile finance users own a smartphone: study

Published: May 9, 2012

In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.

Mobile media spend to increase 85pc in 2012: study

Published: April 23, 2012

Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.

Top 10 SMS campaigns of Q1

Published: April 20, 2012

Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.

88pc of basketball fans used mobile device for March Madness activity: study

Published: April 19, 2012

Among passionate fans of the recent NCAA Tournament, 88 percent used their mobile devices for March Madness-related activity, according to a study by Millennial Media.

Weather Channel: Cross-platform mobile strategy gives brands reach

Published: April 16, 2012

CHICAGO – A Weather Channel executive at the Results 2012: Mobile Marketing Day conference said that brands can overcome fragmentation by using multiple mobile platforms.

Marketers face confusion over growing mobile tracking options

Published: April 9, 2012

With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds – if any – they should embrace.

McDonald's beefs up advertising strategy with mobile game

Published: March 28, 2012

Fast food giant McDonald’s is using a mobile ad campaign to entice users to try its dollar menu items by playing a word scramble game.

Rock the Vote marries social and mobile via QR code-enabled t-shirts

Published: March 16, 2012

Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.

Android claims 47pc of 2011 device impressions: study

Published: February 23, 2012

Android snapped up 47 percent of device impressions on Millennial Media’s network in 2011 followed by Apple devices with 33 percent, according to the mobile ad network’s latest report.