Tag: Mack McKelvey

Total Results: 56

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media

Published: December 8, 2011

Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.

Impressions from touchscreen devices grow 44pc year-over-year: study

Published: November 22, 2011

Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

Location-based targeting grew 50pc quarter-over-quarter: study

Published: November 10, 2011

Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.

How and why consumer mobile engagement is constant throughout the day

Published: November 4, 2011

By Erin (Mack) McKelvey

Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

IOS impressions grow 60pc: Millennial Media

Published: October 25, 2011

IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.

Product launch-centered mobile campaigns grow 75pc month-to-month: study

Published: October 6, 2011

Mobile campaigns that promoted a product launch or release grew 75 percent month-to-month in August, per a new study by Millennial Media.

21pc of consumers who view auto content access it daily: Millennial Media

Published: September 20, 2011

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

Android OS increases 15pc month-over-month: Millennial Media

Published: August 24, 2011

Android is rapidly escalating its presence in the mobile space with the operating system increasing 15 percent month-over-month, according to a new study by Millennial Media.