Tag: Mack McKelvey

Total Results: 60

Internet browsing via PC beats mobile by mere 2 percent: Study

Published: September 24, 2009

In four out of five activities, smartphones scored between 4-9 percent higher than PCs in terms of engagement satisfaction, according to Millennial Media’s August Smart report.

Industry execs speak out on future of mobile

Published: August 27, 2009

This is the year of mobile. Or is it?

Advertisers continued to grow their mobile presence in July: Study

Published: August 25, 2009

The U.S. mobile Web grew 2.17 percent month-over-month to 61.1 million users and Millennial Media's reach increased to 75 percent of the U.S. mobile Web, according to the company's July Smart Report.

Why mobile should be a key component of holiday marketing this year

Published: August 21, 2009

As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.

Volvo taps mobile for XC60 promo in Russia

Published: August 20, 2009

Automobile giant Volvo has turned to the mobile channel to promote its brand in Russia.

Chanel connects with luxury consumers via mobile

Published: August 5, 2009

Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.

Traditional advertisers ramping up their mobile strategies: Study

Published: July 17, 2009

It is evident brands are realizing the benefit of mobile since campaigns sending traffic to site as a landing page increased 10.46 percent in June.

Christian Dior makes fashion statement with mobile marketing

Published: July 7, 2009

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

Can Google translate search expertise to succeed in mobile display?

Published: June 26, 2009

Search giant Google's launch of AdSense for Mobile Applications is destined to contribute to the growth of mobile marketing and the app development industry.

Millennial Media partners with WaveMarket for location-aware advertising

Published: April 6, 2009

LAS VEGAS -- Mobile ad network Millennial Media and WaveMarket have partnered to deliver location-based advertising services.