Tag: Macys

Total Results: 22

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published: February 6, 2012

Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

Clinton offers way out of downturn at nation’s largest retailer event

Published: January 17, 2012

NEW YORK – The key to overcoming the current world economic problem is finding ways for both companies and consumers to work together to pull themselves out of the hole, according to former United States president Bill Clinton who spoke at the NRF 101st Annual Convention & Expo.

Macy's takes Thanksgiving Day parade mobile

Published: November 23, 2011

Macy’s is letting consumers follow and interact with this year’s Thanksgiving Day parade through an application for iPhone and Android devices.

Macy’s strengthens holiday mobile efforts via augmented reality

Published: November 7, 2011

Macy’s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation.

Macy’s, Bloomingdale’s test mobile devices in-store to increase sales

Published: September 15, 2011

Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

Macy’s continues mobile bar code push to enhance shopping experience

Published: August 10, 2011

Macy’s is using its custom-designed QR codes once again to deliver trend and fashion tips from its designers, as well as offer consumers daily shopping sprees of up to $500.

Bare Escentuals incorporates mobile into direct mail strategy

Published: March 22, 2011

Bare Escentuals is placing mobile bar codes within its Macy's direct mail pieces to educate consumers about its new skincare products.

Macy’s bolsters designer sales via in-store mobile integration

Published: February 25, 2011

Macy’s Inc. is using SMS and mobile bar codes to let shoppers get backstage access to the latest spring fashion trends and view video content from their favorite designers.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.