Tag: Malibu
Total Results: 3
- Malibu Rum pushes close mobile tie-in with online for market share
- Published: June 21, 2010
- A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand’s overall marketing strategy in a highy contested spirits market.
- Malibu rum branded app sees 2M downloads in six months
- Published: November 9, 2009
- Pernod Ricard's Malibu branded mobile application that was created to support the launch of its new Malibu Island Melon flavor has seen 2 million downloads.
- Pernod Ricard's Malibu adds mobile to marketing mix
- Published: May 5, 2009
- Pernod Ricard's Malibu, the No. 1 selling coconut-flavored Caribbean rum, has rolled out a multichannel campaign to support the launch of its new flavor - Malibu Island Melon.
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