Tag: Malibu Isand Rum
Total Results: 1
- Pernod Ricard's Malibu adds mobile to marketing mix
- Published: May 5, 2009
- Pernod Ricard's Malibu, the No. 1 selling coconut-flavored Caribbean rum, has rolled out a multichannel campaign to support the launch of its new flavor - Malibu Island Melon.
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